Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil
The present work develops a marketing plan, which by means a technical qualitative named Focus Group, seeks implement improvements in one of the Branches as way for in order that it comes back to registering profitability for the Company to which it belongs, as last effort to avoid cessation of acti...
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| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| التنسيق: | article |
| اللغة: | spa |
| منشور في: |
2009
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.dspace.espol.edu.ec/handle/123456789/4851 |
| الوسوم: |
إضافة وسم
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إضافة وسم | _version_ | 1858337206917136384 |
|---|---|
| author | Mayo Hanna, Nadia Katiuska |
| author2 | Constantine Leon, Renzo Andres Toledo Pazmiño, Lenin Alberto Mejia Coronel, Marco Tulio |
| author2_role | author author author |
| author_facet | Mayo Hanna, Nadia Katiuska Constantine Leon, Renzo Andres Toledo Pazmiño, Lenin Alberto Mejia Coronel, Marco Tulio |
| author_role | author |
| collection | Repositorio Escuela Superior Politécnica del Litoral |
| dc.creator.none.fl_str_mv | Mayo Hanna, Nadia Katiuska Constantine Leon, Renzo Andres Toledo Pazmiño, Lenin Alberto Mejia Coronel, Marco Tulio |
| dc.date.none.fl_str_mv | 2009-04-20 2009-04-20 2009-04-20 |
| dc.format.none.fl_str_mv | application/pdf application/postscript |
| dc.identifier.none.fl_str_mv | http://www.dspace.espol.edu.ec/handle/123456789/4851 |
| dc.language.none.fl_str_mv | spa |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Escuela Superior Politécnica del Litoral instname:Escuela Superior Politécnica del Litoral instacron:ESPOL |
| dc.subject.none.fl_str_mv | PLAN DE MARKETING FINANZAS FOCUS GROUP |
| dc.title.none.fl_str_mv | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | The present work develops a marketing plan, which by means a technical qualitative named Focus Group, seeks implement improvements in one of the Branches as way for in order that it comes back to registering profitability for the Company to which it belongs, as last effort to avoid cessation of activities of the same one. For this end, we have realized a study of marketing, where we determine, that the place needs more space and variety in clothes, then to penetrate into the Technical Study, to continue with the pertinent evaluation to the Financial Study. To conclude how result, that is not suitable invest in the marketing plan because, due to the fact we don’t obtain a Better profitability, since so the business with the extension will use more own resources that without it. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | ESPOL_2eba1506d7061a85adced1f0c57db48a |
| instacron_str | ESPOL |
| institution | ESPOL |
| instname_str | Escuela Superior Politécnica del Litoral |
| language | spa |
| network_acronym_str | ESPOL |
| network_name_str | Repositorio Escuela Superior Politécnica del Litoral |
| oai_identifier_str | oai:www.dspace.espol.edu.ec:123456789/4851 |
| publishDate | 2009 |
| reponame_str | Repositorio Escuela Superior Politécnica del Litoral |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoral |
| repository_id_str | 1479 |
| spelling | Plan estratégico para el posicionamiento de una tienda de retail en GuayaquilMayo Hanna, Nadia KatiuskaConstantine Leon, Renzo AndresToledo Pazmiño, Lenin AlbertoMejia Coronel, Marco TulioPLAN DE MARKETINGFINANZASFOCUS GROUPThe present work develops a marketing plan, which by means a technical qualitative named Focus Group, seeks implement improvements in one of the Branches as way for in order that it comes back to registering profitability for the Company to which it belongs, as last effort to avoid cessation of activities of the same one. For this end, we have realized a study of marketing, where we determine, that the place needs more space and variety in clothes, then to penetrate into the Technical Study, to continue with the pertinent evaluation to the Financial Study. To conclude how result, that is not suitable invest in the marketing plan because, due to the fact we don’t obtain a Better profitability, since so the business with the extension will use more own resources that without it.2009-04-202009-04-202009-04-20info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/postscripthttp://www.dspace.espol.edu.ec/handle/123456789/4851spainfo:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica del Litoralinstname:Escuela Superior Politécnica del Litoralinstacron:ESPOL2018-04-04T16:54:15Zoai:www.dspace.espol.edu.ec:123456789/4851Institucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oaiEcuador...opendoar:14792018-04-04T16:54:15falseInstitucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oai.Ecuador...opendoar:14792018-04-04T16:54:15Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoralfalse |
| spellingShingle | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil Mayo Hanna, Nadia Katiuska PLAN DE MARKETING FINANZAS FOCUS GROUP |
| status_str | publishedVersion |
| title | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil |
| title_full | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil |
| title_fullStr | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil |
| title_full_unstemmed | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil |
| title_short | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil |
| title_sort | Plan estratégico para el posicionamiento de una tienda de retail en Guayaquil |
| topic | PLAN DE MARKETING FINANZAS FOCUS GROUP |
| url | http://www.dspace.espol.edu.ec/handle/123456789/4851 |