Aplicación del marketing olfativo en las cadenas de supermercados de Guayaquil

This paper work shows a new developed global marketing practice known as Sensory Brand or Aromarketing. On detail we review its possible inclusion to Guayaquil market by establishing a company (BML Aroma Creativo) that on a first basis will focus on its application in supermarkets. This, by implemen...

• Autor Principal: Álava, L. (author)
• Outros autores: Guerrero, M. (author), Peña, B. (author)
• Formato: article
• Idioma: spa
• Publicado: 2009
• Subjects: TASA MÍNIMA ACEPTABLE DE RETORNO; VALOR ACTUAL NETO; TASA INTERNA DE RETORNO
• Acceso en liña: http://www.dspace.espol.edu.ec/handle/123456789/6539