Aplicación del marketing olfativo en las cadenas de supermercados de Guayaquil
This paper work shows a new developed global marketing practice known as Sensory Brand or Aromarketing. On detail we review its possible inclusion to Guayaquil market by establishing a company (BML Aroma Creativo) that on a first basis will focus on its application in supermarkets. This, by implemen...
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| Other Authors: | , |
| Format: | article |
| Language: | spa |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://www.dspace.espol.edu.ec/handle/123456789/6539 |
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