Análisis, diseño e implementación de un sistema de seguimiento del comportamiento de marcas y/o productos en un mercado a traves de tableros de control

In our country, marketing departments and marketing research departments are unattended regards tools like software to support their activities, that is why the present thesis project article proposes a useful application for this market segment, that consists in a method of behavior follow up of a...

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Autor principal: Navarrete, Katherine (author)
Altres autors: Santana, Cynthia (author), Echeverría, Fabricio (author)
Format: article
Idioma:spa
Publicat: 2009
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Accés en línia:http://www.dspace.espol.edu.ec/handle/123456789/6361
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