Proyecto de inversión para la comercialización de isalgén en el Ecuador
The aim of this investigation is to look for ways of positioning on the Ecuadoran market the anti-spasmodic Isalgen, whose principal competitor is Buscapina. It is going to be achieved to introduce the product on the potential market, to then position the same one in the mind of the objective consum...
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| Format: | article |
| Language: | spa |
| Published: |
2009
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| Online Access: | http://www.dspace.espol.edu.ec/handle/123456789/4903 |
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