Diseño de un plan estratégico, basado en la metodología del balanced scorecard e implementación de un sistema para los principales indicadores del área de ventas de una importadora y distribuidora de calzado de la ciudad de Guayaquil
The thesis that is developed next, was applied in the Importadora y Distribuidora Tello Hnos. dedicated to the commercialization of footwears. The organization adopted the methodology Balanced Scorecard by means of the Strategic Plan,, since they help to translate the strategy in actions whose objec...
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| Other Authors: | , |
| Format: | article |
| Language: | spa |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://www.dspace.espol.edu.ec/handle/123456789/5178 |
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