Proyecto de comercialización de una extensión de línea de fitofármaco en la ciudad de Guayaquil.

This project investigates, in consumers of Herbal Medicine their buying attitudes, perceptions, attributes and submissions required in this segment, with the objective of achieving a strategic marketing plan to meet existing market needs. The motivation for the project is an opportunity that is pres...

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Bibliographic Details
Main Author: Hernández Aguirre, Carlos Wilson (author)
Other Authors: López Pincay, María Alexandra (author), Meza Almeida, Walter Leonardo (author)
Format: article
Language:spa
Published: 2009
Subjects:
Online Access:http://www.dspace.espol.edu.ec/handle/123456789/7908
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