Proyecto de desarrollo de estructuración y valoración de un programa de lealtad de clientes dirigido a un retail store
The present project seeks to create a real loyalty program for wholesale customers of a chain of clothing and footwear stores. The loyalty program seeks through segmentation strategies, customer loyalty and attachment, to stop churn rates from wholesalers, to bring back the ones who already left and...
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| Other Authors: | , |
| Format: | article |
| Language: | spa |
| Published: |
2009
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| Online Access: | http://www.dspace.espol.edu.ec/handle/123456789/6464 |
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I Congreso Internacional de Emprendimiento
