Plan estratégico de marketing para incentivar el turismo hacia los senderos interpretativos ubicados en la ruta del spondylus pertenecientes a la provincia de Santa Elena

This paper proposes a strategic marketing plan to encourage tourism to the trails located in the communes of the province of Santa Elena, commune Dos Mangas: path "Las Cascadas" y "Las Pozas", commune Loma Alta: path "El Chorrillo" y "La Bramona", commune Sala...

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Bibliographic Details
Main Author: Ramirez, E. (author)
Other Authors: Rojas, V. (author), Naranjo, D. (author)
Format: article
Language:spa
Published: 2009
Subjects:
Online Access:http://www.dspace.espol.edu.ec/handle/123456789/4858
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