Planeación operativa en el área de ventas basada en la metodología del balanced scorecard en una empresa dedicada a la fabricación y comercialización de repuestos de cauchos
The present investigation work has like foundation to improve the margins of sales by means of the desing of the Balanced Scorecard focused in the area of sales of the company Cauchos Industriales, in the city of Guayaquil, It is a company dedicated to the production of pieces and self- driven acces...
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| Other Authors: | , |
| Format: | article |
| Language: | spa |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://www.dspace.espol.edu.ec/handle/123456789/6528 |
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