Proyecto de desarrollo de un plan de marketing estratégico para la introducción de nuevas marcas de la fundación acción solidaria en el mercado de Guayaquil.

The hope of using the talents that have been acquired for something else than our own good was the main motivation for this project, which is looking for help a foundation with its projects. Keeping aside the traditions of a regular foundation, which asks for help basing on their names and for their...

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Dettagli Bibliografici
Autore principale: Plaza Guerrero, Leonardo Andrés (author)
Altri autori: Meza Coello, Juan José (author), García Poveda, Hugo (author)
Natura: article
Lingua:spa
Pubblicazione: 2009
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Accesso online:http://www.dspace.espol.edu.ec/handle/123456789/6878
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