Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs
This item does available to businesspersons a credit card with features that meet their financing needs of microbusiness but not of consumption and it states the feasibility to develop this financial product in this sector taking in consideration important variables about of product characteristics...
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| Format: | article |
| Langue: | spa |
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2010
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| Accès en ligne: | http://www.dspace.espol.edu.ec/handle/123456789/10069 |
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| author | Crespo Meza, Byron |
| author2 | Zurita Erazo, Sonia |
| author2_role | author |
| author_facet | Crespo Meza, Byron Zurita Erazo, Sonia |
| author_role | author |
| collection | Repositorio Escuela Superior Politécnica del Litoral |
| dc.creator.none.fl_str_mv | Crespo Meza, Byron Zurita Erazo, Sonia |
| dc.date.none.fl_str_mv | 2010-05-04 2010-05-04 2010-05-04 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://www.dspace.espol.edu.ec/handle/123456789/10069 |
| dc.language.none.fl_str_mv | spa |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Escuela Superior Politécnica del Litoral instname:Escuela Superior Politécnica del Litoral instacron:ESPOL |
| dc.subject.none.fl_str_mv | TARJETA DE CRÉDITO MICROEMPRESA BUENOS CLIENTES FLUJO INCREMENTAL. |
| dc.title.none.fl_str_mv | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | This item does available to businesspersons a credit card with features that meet their financing needs of microbusiness but not of consumption and it states the feasibility to develop this financial product in this sector taking in consideration important variables about of product characteristics and the focus to a different market making it a new product. This card offers significant benefits to customers with good credit "good customers". Also MFIs (Micro Financial Institutions) can get benefits from a product that generate more commercial activity and create loyal and responsible customers who notice a difference in the attention between then and new customers or not responsible people, besides it opens for investment and savings from strategic partners who accept the card as payment. The incremental flow result shows that it is a profitable project, it was discussed in various scenarios and the result always shows a profit determining the feasibility of using the card PRODUCTIVE as a microfinancial tool that provides benefits for both preferential customers and the institution that offers it. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | ESPOL_b2a75156c982713a49cfdce6fee268f3 |
| instacron_str | ESPOL |
| institution | ESPOL |
| instname_str | Escuela Superior Politécnica del Litoral |
| language | spa |
| network_acronym_str | ESPOL |
| network_name_str | Repositorio Escuela Superior Politécnica del Litoral |
| oai_identifier_str | oai:www.dspace.espol.edu.ec:123456789/10069 |
| publishDate | 2010 |
| reponame_str | Repositorio Escuela Superior Politécnica del Litoral |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoral |
| repository_id_str | 1479 |
| spelling | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfsCrespo Meza, ByronZurita Erazo, SoniaTARJETA DE CRÉDITOMICROEMPRESABUENOS CLIENTESFLUJO INCREMENTAL.This item does available to businesspersons a credit card with features that meet their financing needs of microbusiness but not of consumption and it states the feasibility to develop this financial product in this sector taking in consideration important variables about of product characteristics and the focus to a different market making it a new product. This card offers significant benefits to customers with good credit "good customers". Also MFIs (Micro Financial Institutions) can get benefits from a product that generate more commercial activity and create loyal and responsible customers who notice a difference in the attention between then and new customers or not responsible people, besides it opens for investment and savings from strategic partners who accept the card as payment. The incremental flow result shows that it is a profitable project, it was discussed in various scenarios and the result always shows a profit determining the feasibility of using the card PRODUCTIVE as a microfinancial tool that provides benefits for both preferential customers and the institution that offers it.2010-05-042010-05-042010-05-04info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://www.dspace.espol.edu.ec/handle/123456789/10069spainfo:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica del Litoralinstname:Escuela Superior Politécnica del Litoralinstacron:ESPOL2018-04-04T17:55:55Zoai:www.dspace.espol.edu.ec:123456789/10069Institucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oaiEcuador...opendoar:14792018-04-04T17:55:55falseInstitucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oai.Ecuador...opendoar:14792018-04-04T17:55:55Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoralfalse |
| spellingShingle | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs Crespo Meza, Byron TARJETA DE CRÉDITO MICROEMPRESA BUENOS CLIENTES FLUJO INCREMENTAL. |
| status_str | publishedVersion |
| title | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs |
| title_full | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs |
| title_fullStr | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs |
| title_full_unstemmed | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs |
| title_short | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs |
| title_sort | Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs |
| topic | TARJETA DE CRÉDITO MICROEMPRESA BUENOS CLIENTES FLUJO INCREMENTAL. |
| url | http://www.dspace.espol.edu.ec/handle/123456789/10069 |