Valoración incremental del desarrollo de una tarjeta de crédito denominada “productiva” para clientes de micro crédito pertenecientes al segmento preferencial de una imfs

This item does available to businesspersons a credit card with features that meet their financing needs of microbusiness but not of consumption and it states the feasibility to develop this financial product in this sector taking in consideration important variables about of product characteristics...

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Bibliographic Details
Main Author: Crespo Meza, Byron (author)
Other Authors: Zurita Erazo, Sonia (author)
Format: article
Language:spa
Published: 2010
Subjects:
Online Access:http://www.dspace.espol.edu.ec/handle/123456789/10069
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