Proyecto producción y comercialización de cafété

This work of investigation research to introduce to the market of Guayaquil a new product named "CAFETE", using a strategy that allows to determine the requirements of the consumer, this way to offer a traditional drink that fills all their expectations with a modern and innovative approac...

• Auteur principal: Gómez, J. (author)
• Autres auteurs: Franco, G. (author), Ordoñez, N. (author)
• Format: article
• Langue: spa
• Publié: 2010
• Sujets: TIR; SENSIBILIDAD; MERCADO; ESTRATEGIAS; MODERNO; INNOVADOR; VENTAS PROYECTADAS.
• Accès en ligne: http://www.dspace.espol.edu.ec/handle/123456789/10073