Proyecto de creación de un centro de entrenamiento físico para niños en la ciudad de Guayaquil

This project was born as a response to the need for children not to waste time watching television, but rather concerned with productive activities that help them develop their physical skills, social and psychological. In the Physical Training Center for Children will develop physical activities in the areas of gymnastics, swimming, dancing and painting. In order to know the views of consumers, a market research to parents in the city of Guayaquil and then where the most interesting result was that about 50.25% knew about the benefits that children have to perform physical activity from an early age, with a 75% acceptance andalusia service will be provided, for which it was concluded that the Training Center Kid's Gym is located in the north of the city of Guayaquil. In order to gain market share, was selected a user-oriented strategy, highlighting the benefits of physical activity for children that go well beyond their physical and biological benefits, because physical activity among children promotes intelligence, development of creativity and imagination. It also states that "a physical activity increases self-esteem in children" because "children are more skilled driver more confidence in themselves and they operate more safely compared to the other, improving their ability to relate social values that will be critical to successfully face the adult world. "Among those values lists" the value of work, effort, competition "healthy", the struggle to achieve targets or goals, teamwork and overcoming”.

• Main Author: Barco, C. (author)
• Other Authors: Cuasquer, S. (author), Fernandez, N. (author), Mejia Coronel, Marco Tulio (author)
• Format: article
• Language: spa
• Published: 2009
• Subjects: OBESIDAD; SEDENTARISMO; SALUD; FORTALECIMIENTO
• Online Access: http://www.dspace.espol.edu.ec/handle/123456789/4902