Creación del plan estratégico y diseño de un sistema de monitoreo basado en el balanced scorecard a una empresa que ofrece servicios de consultoría y auditoría en la ciudad de Guayaquil

The Balanced Scorecard is a methodology that integrates and measures the possible generators of values in the companies, giving emphasis to the potential intangible’s asset and its interaction with the rest of the business assets. Nowadays any big, median or small organization, of production or serv...

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Bibliographic Details
Main Author: Muñiz, Marco (author)
Other Authors: Maldonado, María Julissa (author), Ortíz Vera, Ortíz Vera (author), Lozada, Jaime (author)
Format: article
Language:spa
Published: 2009
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Online Access:http://www.dspace.espol.edu.ec/handle/123456789/5258
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