Proyecto de valoración de marcas bajo el enfoque de ingresos/beneficios utilizando el flujo de caja descontado caso confite chocolates rocklets – empresa arcor

Our project seeks to determine how profitable it may be the brand valuation, once prepared the market study and have made adequate financial analysis is put into consideration: The results of this project determined that the brand of candied chocolate Rocklets has wide acceptance and little growth i...

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Bibliographic Details
Main Author: Carrera, F. (author)
Other Authors: Gálvez, G. (author), Suárez, T. (author), Romero, M. (author)
Format: article
Language:spa
Published: 2010
Subjects:
Online Access:http://www.dspace.espol.edu.ec/handle/123456789/11793
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