Proyecto de estudio de mercado y elaboración de plan de marketing estratégico destinados al relanzamiento del ¡ajá! parque de la ciencia en la ciudad de Guayaquil

This project aims to develop a marketing plan prior to the market for the relaunch of the !Aja! Parque de la Ciencia in the city of Guayaquil. The study showed that the size of the facility along with the availability of guides are limiting the Park. Indeed, there is easy access to materials for the...

• Main Author: Campozano Carrea, Ma. Lourdes (author)
• Other Authors: Mendez Domínguez, Miriam Lucia (author), Villacres Quinde, Ma. Auxiliadora (author), Mejia, Marco Tulio (author)
• Format: article
• Language: spa
• Published: 2009
• Subjects: ¡AJA!; JUEGOS; FOCUS GROUP; AUSPICIANTES.
• Online Access: http://www.dspace.espol.edu.ec/handle/123456789/6308