Proyecto para el desarrollo del valor de marca de artefacta
The brand value from the point of view relates to the perception that the client has about a brand based on the attributes and benefits that it gives. The market for household appliances, with a homogeneous market because all firms offer the same benefits there would be no way to differentiate thems...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | spa |
| Publicado em: |
2009
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| Assuntos: | |
| Acesso em linha: | http://www.dspace.espol.edu.ec/handle/123456789/4861 |
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