Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica
Our project aims to increase the portfolio of branded products with which the company manages ECUAQUÍMICA as an extensive portfolio of generic products, look for this option to import under the control of the company, from laboratories MINTLAB Chile. In Ecuador, within the pharmaceutical industry, t...
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| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | , , |
| Формат: | article |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2009
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://www.dspace.espol.edu.ec/handle/123456789/4853 |
| Шошгууд: |
Шошго нэмэх
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Шошго нэмэх | _version_ | 1858337352663957504 |
|---|---|
| author | Bastidas Vinces, Karen Jeaninne |
| author2 | Espinoza Mora, Maria Lissete Triviño Calderon, Maria Auxiliadora Tobalina Ditto, Constantino Francisco |
| author2_role | author author author |
| author_facet | Bastidas Vinces, Karen Jeaninne Espinoza Mora, Maria Lissete Triviño Calderon, Maria Auxiliadora Tobalina Ditto, Constantino Francisco |
| author_role | author |
| collection | Repositorio Escuela Superior Politécnica del Litoral |
| dc.creator.none.fl_str_mv | Bastidas Vinces, Karen Jeaninne Espinoza Mora, Maria Lissete Triviño Calderon, Maria Auxiliadora Tobalina Ditto, Constantino Francisco |
| dc.date.none.fl_str_mv | 2009-04-20 2009-04-20 2009-04-20 |
| dc.format.none.fl_str_mv | application/pdf application/postscript |
| dc.identifier.none.fl_str_mv | http://www.dspace.espol.edu.ec/handle/123456789/4853 |
| dc.language.none.fl_str_mv | spa |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Escuela Superior Politécnica del Litoral instname:Escuela Superior Politécnica del Litoral instacron:ESPOL |
| dc.subject.none.fl_str_mv | INDUSTRIA FARMACEUTICA PRODUCTOS DE MARCA PRODUCTOS GENERICOS CLASES TERAPEUTICAS PRODUCTOS ETICOS PRODUCTOS OTC |
| dc.title.none.fl_str_mv | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Our project aims to increase the portfolio of branded products with which the company manages ECUAQUÍMICA as an extensive portfolio of generic products, look for this option to import under the control of the company, from laboratories MINTLAB Chile. In Ecuador, within the pharmaceutical industry, there is a culture of preference for drugs with brand recognition in comparison with the consumption of generic drugs, which is why we believe that this expansion would increase the market share of ECUAQUÍMICA, positioning the same in the target market and become more competitive nationally. This study will show whether it is feasible to expand the portfolio of branded products, enabling us to reach new market segments in the pharmaceutical sector, in addition to competing with strong companies in this industry and earn a percentage of market share, generating an increase in corporate profitability. The research is based on the study of each of the brands that the company offers MINTLAB Ecuador. The result of the analysis will be to choose products with the strongest ECUAQUÍMICA to compete in the pharmaceutical market. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | ESPOL_ee3fffe92de2d61b654af0c08bd1cdef |
| instacron_str | ESPOL |
| institution | ESPOL |
| instname_str | Escuela Superior Politécnica del Litoral |
| language | spa |
| network_acronym_str | ESPOL |
| network_name_str | Repositorio Escuela Superior Politécnica del Litoral |
| oai_identifier_str | oai:www.dspace.espol.edu.ec:123456789/4853 |
| publishDate | 2009 |
| reponame_str | Repositorio Escuela Superior Politécnica del Litoral |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoral |
| repository_id_str | 1479 |
| spelling | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímicaBastidas Vinces, Karen JeaninneEspinoza Mora, Maria LisseteTriviño Calderon, Maria AuxiliadoraTobalina Ditto, Constantino FranciscoINDUSTRIA FARMACEUTICAPRODUCTOS DE MARCAPRODUCTOS GENERICOSCLASES TERAPEUTICASPRODUCTOS ETICOSPRODUCTOS OTCOur project aims to increase the portfolio of branded products with which the company manages ECUAQUÍMICA as an extensive portfolio of generic products, look for this option to import under the control of the company, from laboratories MINTLAB Chile. In Ecuador, within the pharmaceutical industry, there is a culture of preference for drugs with brand recognition in comparison with the consumption of generic drugs, which is why we believe that this expansion would increase the market share of ECUAQUÍMICA, positioning the same in the target market and become more competitive nationally. This study will show whether it is feasible to expand the portfolio of branded products, enabling us to reach new market segments in the pharmaceutical sector, in addition to competing with strong companies in this industry and earn a percentage of market share, generating an increase in corporate profitability. The research is based on the study of each of the brands that the company offers MINTLAB Ecuador. The result of the analysis will be to choose products with the strongest ECUAQUÍMICA to compete in the pharmaceutical market.2009-04-202009-04-202009-04-20info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/postscripthttp://www.dspace.espol.edu.ec/handle/123456789/4853spainfo:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica del Litoralinstname:Escuela Superior Politécnica del Litoralinstacron:ESPOL2011-06-30T18:54:58Zoai:www.dspace.espol.edu.ec:123456789/4853Institucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oaiEcuador...opendoar:14792011-06-30T18:54:58falseInstitucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oai.Ecuador...opendoar:14792011-06-30T18:54:58Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoralfalse |
| spellingShingle | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica Bastidas Vinces, Karen Jeaninne INDUSTRIA FARMACEUTICA PRODUCTOS DE MARCA PRODUCTOS GENERICOS CLASES TERAPEUTICAS PRODUCTOS ETICOS PRODUCTOS OTC |
| status_str | publishedVersion |
| title | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica |
| title_full | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica |
| title_fullStr | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica |
| title_full_unstemmed | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica |
| title_short | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica |
| title_sort | Proyecto de expansión de la línea de marcas en la división farmacéutica de la empresa ecuaquímica |
| topic | INDUSTRIA FARMACEUTICA PRODUCTOS DE MARCA PRODUCTOS GENERICOS CLASES TERAPEUTICAS PRODUCTOS ETICOS PRODUCTOS OTC |
| url | http://www.dspace.espol.edu.ec/handle/123456789/4853 |