Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja

Tourism, as a socio-economic activity, plays a fundamental role in the development of various industries and communities at large. Emerging trends in this industry reflect a shift in the perception of travel, focusing on promoting more authentic experiences in harmony with nature. One of the most in...

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-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Díaz Chuquín, Iván Mauricio (author)
Формат: bachelorThesis
Хэвлэсэн: 2023
Нөхцлүүд:
Онлайн хандалт:https://repositorio.puce.edu.ec/handle/123456789/44444
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author Díaz Chuquín, Iván Mauricio
author_facet Díaz Chuquín, Iván Mauricio
author_role author
collection Repositorio Pontificia Universidad Católica del Ecuador
dc.contributor.none.fl_str_mv Domínguez Ruíz, Grace Elizabeth
dc.creator.none.fl_str_mv Díaz Chuquín, Iván Mauricio
dc.date.none.fl_str_mv 2023
2024-10-17T14:43:19Z
2024-10-17T14:43:19Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv T/685.53/D338p/2023
https://repositorio.puce.edu.ec/handle/123456789/44444
dc.language.none.fl_str_mv es
dc.publisher.none.fl_str_mv PUCE - Ibarra
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Pontificia Universidad Católica del Ecuador
instname:Pontificia Universidad Católica del Ecuador
instacron:PUCE
dc.subject.none.fl_str_mv turismo, desarrollo local, glamping, ecoturismo, turismo de aventura
dc.title.none.fl_str_mv Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/bachelorThesis
description Tourism, as a socio-economic activity, plays a fundamental role in the development of various industries and communities at large. Emerging trends in this industry reflect a shift in the perception of travel, focusing on promoting more authentic experiences in harmony with nature. One of the most innovative proposals in Ecuador is Glamping, a fusion of 'glamour' and 'camping,' offering an accommodation experience that blends the comfort and luxury of a hotel with a close connection to nature. The main objective of this research was to develop a Glamping proposal in the community of Zuleta, located in the province of Imbabura. This initiative aims to boost tourism in the locality and capitalize on its rural environment, where indigenous cultures, native traditions, and picturesque landscapes, including lagoons and natural trails, coexist. Additionally, the study thoroughly analyzed the geographical, environmental, and cultural features of the area, as well as the structure of its tourism system. To achieve this goal, a mixed methodology was applied, primarily based on surveys and observation sheets. This strategy allowed for the collection of both qualitative and quantitative data. As a result of this analysis, it was concluded that potential customers are predominantly young adults with specific preferences regarding their lodging experience. It is concluded that the implementation of glamping is an innovative alternative that is gaining relevance in the community of Zuleta following emerging tourism trends.
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spelling Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha BajaDíaz Chuquín, Iván Mauricioturismo, desarrollo local, glamping, ecoturismo, turismo de aventuraTourism, as a socio-economic activity, plays a fundamental role in the development of various industries and communities at large. Emerging trends in this industry reflect a shift in the perception of travel, focusing on promoting more authentic experiences in harmony with nature. One of the most innovative proposals in Ecuador is Glamping, a fusion of 'glamour' and 'camping,' offering an accommodation experience that blends the comfort and luxury of a hotel with a close connection to nature. The main objective of this research was to develop a Glamping proposal in the community of Zuleta, located in the province of Imbabura. This initiative aims to boost tourism in the locality and capitalize on its rural environment, where indigenous cultures, native traditions, and picturesque landscapes, including lagoons and natural trails, coexist. Additionally, the study thoroughly analyzed the geographical, environmental, and cultural features of the area, as well as the structure of its tourism system. To achieve this goal, a mixed methodology was applied, primarily based on surveys and observation sheets. This strategy allowed for the collection of both qualitative and quantitative data. As a result of this analysis, it was concluded that potential customers are predominantly young adults with specific preferences regarding their lodging experience. It is concluded that the implementation of glamping is an innovative alternative that is gaining relevance in the community of Zuleta following emerging tourism trends.Tourism, as a socio-economic activity, plays a fundamental role in the development of various industries and communities at large. Emerging trends in this industry reflect a shift in the perception of travel, focusing on promoting more authentic experiences in harmony with nature. One of the most innovative proposals in Ecuador is Glamping, a fusion of glamour and camping, offering an accommodation experience that blends the comfort and luxury of a hotel with a close connection to nature. The main objective of this research was to develop a Glamping proposal in the community of Zuleta, located in the province of Imbabura. This initiative aims to boost tourism in the locality and capitalize on its rural environment, where indigenous cultures, native traditions, and picturesque landscapes, including lagoons and natural trails, coexist. Additionally, the study thoroughly analyzed the geographical, environmental, and cultural features of the area, as well as the structure of its tourism system. To achieve this goal, a mixed methodology was applied, primarily based on surveys and observation sheets. This strategy allowed for the collection of both qualitative and quantitative data. As a result of this analysis, it was concluded that potential customers are predominantly young adults with specific preferences regarding their lodging experience. It is concluded that the implementation of glamping is an innovative alternative that is gaining relevance in the community of Zuleta following emerging tourism trends.El turismo, como actividad socioeconómica, desempeña un papel fundamental en el desarrollo tanto de diversas industrias como de comunidades en general. Las nuevas tendencias en esta industria reflejan un cambio en la percepción del viaje, enfocándose en promover experiencias más auténticas y en sintonía con la naturaleza. Una de las propuestas más innovadoras en Ecuador es el Glamping, una fusión de 'glamour' y 'camping', que ofrece una experiencia de alojamiento que combina la comodidad y el lujo de un hotel con la conexión cercana con la naturaleza. El objetivo principal de la presente investigación fue desarrollar una propuesta de Glamping en la comunidad de Zuleta, ubicada en la provincia de Imbabura. Esta iniciativa busca impulsar el turismo en esta localidad y aprovechar su entorno rural, donde conviven culturas indígenas, tradiciones autóctonas y pintorescos paisajes, que incluyen lagunas y senderos naturales. Además, el estudio analizó detenidamente las características geográficas, ambientales y culturales de la zona, así como la estructura de su sistema turístico. Para lograr este propósito, se aplicó una metodología mixta que se basó principalmente en encuestas y fichas de observación. Esta estrategia permitió recopilar datos tanto cualitativos como cuantitativos. Como resultado de este análisis, se concluyó que los potenciales clientes son mayoritariamente jóvenes y adultos con preferencias específicas en lo que respecta a su experiencia de alojamiento. Se concluye que la implementación del glamping, es una alternativa innovadora que adquiere relevancia en la comunidad de Zuleta siguiendo las tendencias turísticas emergentes.PUCE - IbarraDomínguez Ruíz, Grace Elizabeth2024-10-17T14:43:19Z2024-10-17T14:43:19Z2023info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisapplication/pdfT/685.53/D338p/2023https://repositorio.puce.edu.ec/handle/123456789/44444esinfo:eu-repo/semantics/openAccessreponame:Repositorio Pontificia Universidad Católica del Ecuadorinstname:Pontificia Universidad Católica del Ecuadorinstacron:PUCE2025-06-09T21:01:28Zoai:repositorio.puce.edu.ec:123456789/44444Institucionalhttp://repositorio.puce.edu.ec/Institución privadahttps://www.puce.edu.ec/http://repositorio.puce.edu.ec/oai.Ecuador...opendoar:21802025-07-05T15:16:37.404398Repositorio Pontificia Universidad Católica del Ecuador - Pontificia Universidad Católica del Ecuadortrue
spellingShingle Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
Díaz Chuquín, Iván Mauricio
turismo, desarrollo local, glamping, ecoturismo, turismo de aventura
status_str publishedVersion
title Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
title_full Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
title_fullStr Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
title_full_unstemmed Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
title_short Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
title_sort Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
topic turismo, desarrollo local, glamping, ecoturismo, turismo de aventura
url https://repositorio.puce.edu.ec/handle/123456789/44444