Propuesta para la implementación de un plan de marketing digital para el centro turístico Araujos

This research aims to highlight the natural attractiveness of the Araujos Tourist Center by improving its visibility and competitiveness through a digital marketing plan. The goal is to attract more visitors and enhance the customer experience. The study adopts a mixed approach with deductive and ex...

• Autor Principal: Ortega Castro, Kendra Abigail (author)
• Formato: bachelorThesis
• Publicado: 2024
• Subjects: marketing digital, centro turístico, competitividad
• Acceso en liña: https://repositorio.puce.edu.ec/handle/123456789/44588