Plan estratégico 2025-2029, de la empresa Granadilla Monte Olivosas, cantón Bolívar, provincia del Carchi

This thesis project had the main objective of developing a 2025-2029 strategic plan for the company Granadilla Monte Olivo SAS. The specific objectives were to conduct a strategic diagnosis, identify the expectations of internal and external elements, and establish the strategic direction. A qualitative and quantitative approach was employed. Variables of the internal environment (resources and capabilities) and external environment (political, economic, sociocultural, technological, ecological, and legal) were analyzed. Surveys, interviews, and focus groups were conducted with key stakeholders. The results revealed strengths such as growth in sales, financial stability, and differentiated products, but also weaknesses in production processes and innovation. The external analysis identified opportunities such as consumption of native products and threats such as a shortage of suppliers. EFE, SWOT, and TOWS matrices were constructed. In conclusion, the diagnosis allowed the identification of areas for improvement, and the analysis of expectations led to the definition of strategic objectives aimed at profitable growth, innovation, environmental sustainability, and market diversification, reflected in the proposed strategic direction.

• Autor principal: Aldás Chamorro, Karina Jamileth (author)
• Format: bachelorThesis
• Publicat: 2024
• Matèries: plan estratégico, diagnóstico estratégico, expectativas de los grupos de interés, dirección estratégica, agronegocios
• Accés en línia: https://repositorio.puce.edu.ec/handle/123456789/44482