Uso de inteligencia artificial en la producción de contenidos por parte de los estudiantes universitarios de la carrera de comunicación

The research titled 'The Use of Artificial Intelligence (AI) in Content Production by Communication Students' addresses the integration of AI tools in the educational field, particularly in the production of communication content by university students. Through a hypothetical-deductive approach, quantitative and qualitative methods were combined to obtain a concrete understanding of the researched topic. Surveys were conducted with communication students from two universities in Ibarra, and semi-structured interviews were carried out with five teachers and specialists. This data triangulation allowed the validation of hypotheses about the impact of AI on students' academic formation. xv The results demonstrate that AI can improve academic performance by simplifying tasks and personalizing learning. However, there is also a risk of technological dependence. Tools such as ChatGPT and Canva are preferred by students for their productions, although they use them empirically and without specific formal training. Effective implementation of these technologies requires adequate training as well as critical reflection.

• Հիմնական հեղինակ: Garcia Cardenas, Fernando Marcelo (author)
• Ձևաչափ: bachelorThesis
• Հրապարակվել է: 2024
• Խորագրեր: inteligencia artificial, comunicación, educación, creación de contenidos, herramientas de IA
• Առցանց հասանելիություն: https://repositorio.puce.edu.ec/handle/123456789/44602