Estrategias de neuromarketing para promover el turismo internacional en el cantón Ibarra

International tourism presents itself as a significant opportunity for the economic and cultural development of regions such as the canton of Ibarra, Ecuador. Despite its rich cultural and natural heritage, the effective promotion of Ibarra as a tourist destination in the global market has been a co...

• Main Author: Morocho Cevallos, Javier Andrés (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: turismo internacional, experiencias únicas, neuromarketing, motivaciones turísticas, gamificación
• Online Access: https://repositorio.puce.edu.ec/handle/123456789/44563