Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal
We live in a global village with thousands of different cultures, where intercultural communication becomes more and more meaningful and new economy professional challenges are mainly to communicate effectively with those cultures related with the country. In order to have a successful business abro...
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| Format: | bachelorThesis |
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2019
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| Online Access: | https://repositorio.puce.edu.ec/handle/123456789/23308 |
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Add Tag | Summary: | We live in a global village with thousands of different cultures, where intercultural communication becomes more and more meaningful and new economy professional challenges are mainly to communicate effectively with those cultures related with the country. In order to have a successful business abroad, not only must the respective market study be carried out; but also take into account certain important cultural factors, such as religion, food, language and all consumer preferences that are linked to how society behaves. To understand the relationship between culture and business, this dissertation will study the Indian market through the analysis of three multinationals and their market penetration process. Mc Donald’s, H&M and L’Oreal. To carry out this research, Hofstede´s theory will be used. |
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