Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal
We live in a global village with thousands of different cultures, where intercultural communication becomes more and more meaningful and new economy professional challenges are mainly to communicate effectively with those cultures related with the country. In order to have a successful business abro...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Udgivet: |
2019
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| Fag: | |
| Online adgang: | https://repositorio.puce.edu.ec/handle/123456789/23308 |
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Tilføj Tag | _version_ | 1836825504762560512 |
|---|---|
| author | Calderón Carrillo, Jessie Melissa |
| author_facet | Calderón Carrillo, Jessie Melissa |
| author_role | author |
| collection | Repositorio Pontificia Universidad Católica del Ecuador |
| dc.contributor.none.fl_str_mv | Arteaga Romero, María Belén |
| dc.creator.none.fl_str_mv | Calderón Carrillo, Jessie Melissa |
| dc.date.none.fl_str_mv | 2019 2023-11-25T14:57:36Z 2023-11-25T14:57:36Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | 8916 https://repositorio.puce.edu.ec/handle/123456789/23308 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | PUCE - Quito |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Pontificia Universidad Católica del Ecuador instname:Pontificia Universidad Católica del Ecuador instacron:PUCE |
| dc.subject.none.fl_str_mv | Relaciones internacionales relaciones culturales negociaciones diplomáticas política internacional |
| dc.title.none.fl_str_mv | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | We live in a global village with thousands of different cultures, where intercultural communication becomes more and more meaningful and new economy professional challenges are mainly to communicate effectively with those cultures related with the country. In order to have a successful business abroad, not only must the respective market study be carried out; but also take into account certain important cultural factors, such as religion, food, language and all consumer preferences that are linked to how society behaves. To understand the relationship between culture and business, this dissertation will study the Indian market through the analysis of three multinationals and their market penetration process. Mc Donald’s, H&M and L’Oreal. To carry out this research, Hofstede´s theory will be used. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | PUCE_8ab3f30444b75b73f5366f10d0e36441 |
| identifier_str_mv | 8916 |
| instacron_str | PUCE |
| institution | PUCE |
| instname_str | Pontificia Universidad Católica del Ecuador |
| language_invalid_str_mv | es |
| network_acronym_str | PUCE |
| network_name_str | Repositorio Pontificia Universidad Católica del Ecuador |
| oai_identifier_str | oai:repositorio.puce.edu.ec:123456789/23308 |
| publishDate | 2019 |
| publisher.none.fl_str_mv | PUCE - Quito |
| reponame_str | Repositorio Pontificia Universidad Católica del Ecuador |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Pontificia Universidad Católica del Ecuador - Pontificia Universidad Católica del Ecuador |
| repository_id_str | 2180 |
| spelling | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréalCalderón Carrillo, Jessie MelissaRelaciones internacionalesrelaciones culturalesnegociaciones diplomáticaspolítica internacionalWe live in a global village with thousands of different cultures, where intercultural communication becomes more and more meaningful and new economy professional challenges are mainly to communicate effectively with those cultures related with the country. In order to have a successful business abroad, not only must the respective market study be carried out; but also take into account certain important cultural factors, such as religion, food, language and all consumer preferences that are linked to how society behaves. To understand the relationship between culture and business, this dissertation will study the Indian market through the analysis of three multinationals and their market penetration process. Mc Donald’s, H&M and L’Oreal. To carry out this research, Hofstede´s theory will be used.PUCE - QuitoArteaga Romero, María Belén2023-11-25T14:57:36Z2023-11-25T14:57:36Z2019info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisapplication/pdf8916https://repositorio.puce.edu.ec/handle/123456789/23308esinfo:eu-repo/semantics/openAccessreponame:Repositorio Pontificia Universidad Católica del Ecuadorinstname:Pontificia Universidad Católica del Ecuadorinstacron:PUCE2025-05-26T23:57:36Zoai:repositorio.puce.edu.ec:123456789/23308Institucionalhttp://repositorio.puce.edu.ec/Institución privadahttps://www.puce.edu.ec/http://repositorio.puce.edu.ec/oai.Ecuador...opendoar:21802025-07-05T15:27:32.982665Repositorio Pontificia Universidad Católica del Ecuador - Pontificia Universidad Católica del Ecuadortrue |
| spellingShingle | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal Calderón Carrillo, Jessie Melissa Relaciones internacionales relaciones culturales negociaciones diplomáticas política internacional |
| status_str | publishedVersion |
| title | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal |
| title_full | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal |
| title_fullStr | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal |
| title_full_unstemmed | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal |
| title_short | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal |
| title_sort | Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal |
| topic | Relaciones internacionales relaciones culturales negociaciones diplomáticas política internacional |
| url | https://repositorio.puce.edu.ec/handle/123456789/23308 |