Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal

We live in a global village with thousands of different cultures, where intercultural communication becomes more and more meaningful and new economy professional challenges are mainly to communicate effectively with those cultures related with the country. In order to have a successful business abro...

• Autor principal: Calderón Carrillo, Jessie Melissa (author)
• Formato: bachelorThesis
• Publicado: 2019
• Materias: Relaciones internacionales; relaciones culturales; negociaciones diplomáticas; política internacional
• Acceso en línea: https://repositorio.puce.edu.ec/handle/123456789/23308