Diagnóstico de las estrategias de marketing aplicadas dentro de empresas hoteleras de la ciudad de Ibarra – mbabura.
The research focuses on diagnosing the marketing strategies used in hotel companies in the city of Ibarra, Imbabura, considering the importance of the tourism and hotel sector for the local economy. The objective is to understand the current state of marketing strategies in hotels located in the urb...
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| Format: | bachelorThesis |
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2024
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| Online Access: | https://repositorio.puce.edu.ec/handle/123456789/44503 |
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