Modelo de gestión de la Agencia de Viajes Ecuahorizons

Ecuahorizons, is a micro-business whose economic activity is the provision of tourist services in the province of Imbabura, has a presence in the market for around twenty years, which has allowed it to adapt to changing market conditions, as well as the needs and requirements of local and foreign clients. Under this context, the objective of designing a management model for the Ecuahorizons travel agency is proposed, in such a way that it allows it to be competitive, adapt to the new reality and above all provide tourist services effectively and efficiently through of processes and digital strategies for positioning and competitive advantage. The methodological process of the investigation was carried out by collecting data and information through the interview technique applied to the Owner Manager of the travel agency, data that allowed to know the current situation of the agency compared to the new one, as well as of the organizational and management aspects of the tourism products and services that this offer. As a result of the research, the design of a management model was obtained that starts from the definition of the organizational objectives, supported with a strategic direction according to the internal and external analysis of the agency, clearly articulated to a set of strategies focused on the achievement of the strategic and organizational objectives of the Ecuahorizons travel agency.

• 1. autor: Martínez Bedón, Maribel Alejandra (author)
• Format: bachelorThesis
• Wydane: 2021
• Hasła przedmiotowe: Ecuahorizons, modelo de gestión, direccionamiento estratégico, agencia de viajes
• Dostęp online: https://repositorio.puce.edu.ec/handle/123456789/43263