Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura
The Rio Intag coffee association of the Cotacachi canton, province of Imbabura, is an association that works with the association of coffee producers of the locality. It has been established in the market for some years and is dedicated to the production of Arabica coffee, for its commercialization...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | bachelorThesis |
| Έκδοση: |
2024
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| Θέματα: | |
| Διαθέσιμο Online: | https://repositorio.puce.edu.ec/handle/123456789/44553 |
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Προσθήκη ετικέτας | _version_ | 1836825407415910400 |
|---|---|
| author | Chávez Checa, Cinthya Nicole |
| author_facet | Chávez Checa, Cinthya Nicole |
| author_role | author |
| collection | Repositorio Pontificia Universidad Católica del Ecuador |
| dc.contributor.none.fl_str_mv | Vinueza Salazar, Edison |
| dc.creator.none.fl_str_mv | Chávez Checa, Cinthya Nicole |
| dc.date.none.fl_str_mv | 2024-10-23T15:57:19Z 2024-10-23T15:57:19Z 2024 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://repositorio.puce.edu.ec/handle/123456789/44553 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | PUCE - Ibarra |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Pontificia Universidad Católica del Ecuador instname:Pontificia Universidad Católica del Ecuador instacron:PUCE |
| dc.subject.none.fl_str_mv | café arábigo, inteligencia de mercados, demanda, TradeMap, MPCEIP, exportación |
| dc.title.none.fl_str_mv | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The Rio Intag coffee association of the Cotacachi canton, province of Imbabura, is an association that works with the association of coffee producers of the locality. It has been established in the market for some years and is dedicated to the production of Arabica coffee, for its commercialization at local, provincial, national and international level. The objective of this research is to conduct market intelligence for the export of Arabica coffee from the Rio Intag Association, knowing that the company currently wishes to internationalize its product. The purpose of this research was to study the importance of market intelligence by identifying a target market to which the company is going to export. As a means of research, we worked with information from official websites such as TradeMap, ProEcuador, MPCEIP, among others. In addition, research instruments are applied to collect data in order to take the necessary measures to carry out the export plan and the implementation of the project. Arabica coffee covers the local demand and now with this research, it is determined that the target market is Germany, being the country that has the greatest acceptance\; it is also worth mentioning that the internationalization of several Ecuadorian companies and brands that have expanded into international markets has shown that there are opportunities to grow in specific niches. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | PUCE_e9515f6ebf446573e19be1e6022fac34 |
| instacron_str | PUCE |
| institution | PUCE |
| instname_str | Pontificia Universidad Católica del Ecuador |
| language_invalid_str_mv | es |
| network_acronym_str | PUCE |
| network_name_str | Repositorio Pontificia Universidad Católica del Ecuador |
| oai_identifier_str | oai:repositorio.puce.edu.ec:123456789/44553 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | PUCE - Ibarra |
| reponame_str | Repositorio Pontificia Universidad Católica del Ecuador |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Pontificia Universidad Católica del Ecuador - Pontificia Universidad Católica del Ecuador |
| repository_id_str | 2180 |
| spelling | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de ImbaburaChávez Checa, Cinthya Nicolecafé arábigo, inteligencia de mercados, demanda, TradeMap, MPCEIP, exportaciónThe Rio Intag coffee association of the Cotacachi canton, province of Imbabura, is an association that works with the association of coffee producers of the locality. It has been established in the market for some years and is dedicated to the production of Arabica coffee, for its commercialization at local, provincial, national and international level. The objective of this research is to conduct market intelligence for the export of Arabica coffee from the Rio Intag Association, knowing that the company currently wishes to internationalize its product. The purpose of this research was to study the importance of market intelligence by identifying a target market to which the company is going to export. As a means of research, we worked with information from official websites such as TradeMap, ProEcuador, MPCEIP, among others. In addition, research instruments are applied to collect data in order to take the necessary measures to carry out the export plan and the implementation of the project. Arabica coffee covers the local demand and now with this research, it is determined that the target market is Germany, being the country that has the greatest acceptance\; it is also worth mentioning that the internationalization of several Ecuadorian companies and brands that have expanded into international markets has shown that there are opportunities to grow in specific niches.The Rio Intag coffee association of the Cotacachi canton, province of Imbabura, is an association that works with the association of coffee producers of the locality. It has been established in the market for some years and is dedicated to the production of Arabica coffee, for its commercialization at local, provincial, national and international level. The objective of this research is to conduct market intelligence for the export of Arabica coffee from the Rio Intag Association, knowing that the company currently wishes to internationalize its product. The purpose of this research was to study the importance of market intelligence by identifying a target market to which the company is going to export. As a means of research, we worked with information from official websites such as TradeMap, ProEcuador, MPCEIP, among others. In addition, research instruments are applied to collect data in order to take the necessary measures to carry out the export plan and the implementation of the project. Arabica coffee covers the local demand and now with this research, it is determined that the target market is Germany, being the country that has the greatest acceptance; it is also worth mentioning that the internationalization of several Ecuadorian companies and brands that have expanded into international markets has shown that there are opportunities to grow in specific niches.La Asociación Agroartenal de Caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura, es una asociación la cual trabaja con la asociación de productores de café de la localidad, se encuentra establecida en el mercado desde hace ya unos años, se dedica a la elaboración de café arábigo, para su comercialización a nivel local, provincial, nacional e internacional. La investigación tiene como objetivo realizar una inteligencia de mercados para la exportación de café arábigo de la asociación Rio Intag sabiendo que dicha empresa actualmente desea internacionalizar su producto. El propósito de esta investigación fue estudiar la importancia de la inteligencia de mercados conociendo un mercado meta al cual se va exportar. Como medios de búsqueda se trabaja mediante información de página oficiales como es TradeMap, ProEcuador, MPCEIP, entre otras. Además, se aplica instrumentos de investigación para la recolección de datos para así tomar las medidas necesarias para realizar el plan de exportación y la puesta en marcha del proyecto. El café arábigo cubre la demanda local y ahora con esta investigación se determina que el mercado objetivo es Alemania siendo el país que tiene mayor acogida; además cabe mencionar que la internacionalización de varias empresas y marcas ecuatorianas que se expandieron a mercados internacionales han demostrado que hay oportunidades para crecer en nichos específicos.PUCE - IbarraVinueza Salazar, Edison2024-10-23T15:57:19Z2024-10-23T15:57:19Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisapplication/pdfhttps://repositorio.puce.edu.ec/handle/123456789/44553esinfo:eu-repo/semantics/openAccessreponame:Repositorio Pontificia Universidad Católica del Ecuadorinstname:Pontificia Universidad Católica del Ecuadorinstacron:PUCE2025-06-09T21:16:40Zoai:repositorio.puce.edu.ec:123456789/44553Institucionalhttp://repositorio.puce.edu.ec/Institución privadahttps://www.puce.edu.ec/http://repositorio.puce.edu.ec/oai.Ecuador...opendoar:21802025-07-05T15:22:30.412178Repositorio Pontificia Universidad Católica del Ecuador - Pontificia Universidad Católica del Ecuadortrue |
| spellingShingle | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura Chávez Checa, Cinthya Nicole café arábigo, inteligencia de mercados, demanda, TradeMap, MPCEIP, exportación |
| status_str | publishedVersion |
| title | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura |
| title_full | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura |
| title_fullStr | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura |
| title_full_unstemmed | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura |
| title_short | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura |
| title_sort | Inteligencia de mercados para la exportación de café arábigo de la asociación AGROARTENAL de caficultores Rio Intag 'AACRI' del cantón Cotacachi provincia de Imbabura |
| topic | café arábigo, inteligencia de mercados, demanda, TradeMap, MPCEIP, exportación |
| url | https://repositorio.puce.edu.ec/handle/123456789/44553 |