Marketing estratégico para mejorar la atención en las tiendas de barrio de la ciudadela Abel Gilbert del cantón Eloy Alfaro Durán
The retail stores located in the Abel Gilbert Pontón, Durán City, have offered the retail service since thirty years ago approximately, which it is the time that the neighborhood was formed. Customer service has not been very satisfactory due to ignorance of marketing tools, worse management, disord...
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| 格式: | bachelorThesis |
| 语言: | spa |
| 出版: |
2019
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| 主题: | |
| 在线阅读: | http://repositorio.ulvr.edu.ec/handle/44000/3093 |
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添加标签 | 总结: | The retail stores located in the Abel Gilbert Pontón, Durán City, have offered the retail service since thirty years ago approximately, which it is the time that the neighborhood was formed. Customer service has not been very satisfactory due to ignorance of marketing tools, worse management, disordered products, little physical space, lack of hygiene, poor customer service (personalized), tools that must be utilized for a good management of the business…… |
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