Estrategias para la implementación de una microempresa productora de hielo para mejorar las condiciones socioeconómicas en el sector Bellavista de la parroquia rural Posorja de la provincia del Guayas

The main objective of this study is to determine the strategies for the implementation of a production microenterprise of ice in Posorja to offer the community a necessary and indispensable product for fishing, shrimping, shrimp peeling plants that are located in this place and to increase the marketing of these products, improving their quality, while stressing that the product must be transported with ice in order to keep cool. The potential target market is determined by the sample through the implementation of 57 surveys in Posorja, the results showed a large acceptance of this microenterprise of ice being a benefit and support to fishermen, businesses and who need the product , that will be elaborated in the form of scales because is the most accepted for these activities, the facilities ice maker will take place in the Bellavista, being a place where the physical structure is consistent with it and isolated housing in order to not disturb the people; Thus, consumers will not be transporting the product over long distances which represent additional costs……….

• Үндсэн зохиолч: Cedeño Alava, Martha (author)
• Формат: bachelorThesis
• Хэл сонгох: spa
• Хэвлэсэн: 2015
• Нөхцлүүд: Estrategia; Microempresa; Hielo; Mercado
• Онлайн хандалт: http://repositorio.ulvr.edu.ec/handle/44000/1856