Planificación de relaciones públicas en plataformas digitales
Marcos González, politician of the CREO movement, participated in the sectional elections of the year 2019; campaign that was characterized by the use of digital media to reach voters. It is interesting to study his campaign method, because, being a new candidate, it was unlikely that the mayor will...
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2020
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| Accesso online: | http://repositorio.ulvr.edu.ec/handle/44000/3886 |
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Aggiungi Tag | Riassunto: | Marcos González, politician of the CREO movement, participated in the sectional elections of the year 2019; campaign that was characterized by the use of digital media to reach voters. It is interesting to study his campaign method, because, being a new candidate, it was unlikely that the mayor will win. However, he took the victory in these elections. Therefore, the general objective of this research is to analyze the planning of Public Relations web of the political figure Marcos Gonzales before his campaign for mayor of Puebloviejo-Babahoyo in the period 2018-2019…………… |
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