Marketing experiencial para el incremento de la frecuencia de compra de la línea tecnológica en la empresa credikasa, ciudad de Guayaquil

This research proposal proposes a marketing strategy based on experiential marketing to achievean increase in the presence of brands in the target market by informing about the existence of the products that the commercial company Credikasa offers its distinguished clients. Concomitant to this need...

• מחבר ראשי: Flores Cabrera, Edgar Saúl (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2017
• נושאים: Marketing; Marca; Estrategia; Mercado
• גישה מקוונת: http://repositorio.ulvr.edu.ec/handle/44000/1995