Análisis de las estrategias publicitarias aplicadas en la campaña de estrategia nacional intersectorial para la primera infancia; infancia plena, en el sector Guasmo Central, cooperativa el Pedregal de la ciudad de Guayaquil
The feed is a very important factor for the health of children during his first years of life, In Ecuador during the last ten years the percentage of child malnutrition has a large amount of cases of child malnutrition, this is caused by many reason of different ambits like economic factors, social...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Subjects: | |
| Acceso en liña: | http://repositorio.ulvr.edu.ec/handle/44000/1223 |
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Engadir etiqueta | Summary: | The feed is a very important factor for the health of children during his first years of life, In Ecuador during the last ten years the percentage of child malnutrition has a large amount of cases of child malnutrition, this is caused by many reason of different ambits like economic factors, social factors and state policy. Is for that reason the government of Ecuador has developed a National Strategy Intersectorial Campaign to first childhood with the purpose to decrease the child malnutrition that affects a lot children around the country. The work described below was developed in order to analyze the different advertising strategies used to spread this campaign using different mass media in order to get to know what is the real impact and in a certain way get to know the range of the information used to decrease the child malnutrition…… |
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