Análisis del impacto publicitario de las campañas de concienciación que promueve la comisión de tránsito del Ecuador en el cantón Durán

In this research, the campaign "Párale el Carro", which carried out the transit commission of Ecuador, was analyzed in order to know what impact it had on pedestrians and drivers. Chapter 1.- Problem to investigate .- In this developed the approach of the problem, where we investigate stat...

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Auteur principal: Castro Vera, Cinthya Yuliana (author)
Autres auteurs: Huacon Rojas, Gilda Mariuxi (author)
Format: bachelorThesis
Langue:spa
Publié: 2016
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Accès en ligne:http://repositorio.ulvr.edu.ec/handle/44000/1212
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Résumé:In this research, the campaign "Párale el Carro", which carried out the transit commission of Ecuador, was analyzed in order to know what impact it had on pedestrians and drivers. Chapter 1.- Problem to investigate .- In this developed the approach of the problem, where we investigate statistical data and awareness campaigns that the C.T.E. All focused on reducing the number of accidents that are regrettably recorded every day, we also find the formulation, systematization, general and specific objectives in turn determine the justification, delimiting and hypothesis, which has allowed us to have a wider knowledge on the subject a research…..