Fidelización de clientes en las medianas empresas de servicio técnico automotriz autorizado
The customer is one of the main elements for any company to be successful, without customers there is no reason to be, for this reason what is sought is to retain customers, this is that each customer is satisfied with the services provided. Throughout the investigation, information was obtained thr...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | masterThesis |
| اللغة: | spa |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repositorio.ulvr.edu.ec/handle/44000/4917 |
| الوسوم: |
إضافة وسم
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إضافة وسم | الملخص: | The customer is one of the main elements for any company to be successful, without customers there is no reason to be, for this reason what is sought is to retain customers, this is that each customer is satisfied with the services provided. Throughout the investigation, information was obtained through interviews and surveys that supported the study, which was exploratory and descriptive that determined that the loyalty model within medium-sized automotive dealerships with authorized mechanical workshops is feasible, and of fundamental importance...... |
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