El marketing digital y el posicionamiento de marca en la Empresa Jucy
The following article focuses on how to influence the brand positioning of JUCY. There are many examples of companies that, after directly observing their limited presence on channels such as social media or their level of public acceptance, launched a mixed-use research project that not only includ...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://repositorio.ulvr.edu.ec/handle/44000/8116 |
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Add Tag | Summary: | The following article focuses on how to influence the brand positioning of JUCY. There are many examples of companies that, after directly observing their limited presence on channels such as social media or their level of public acceptance, launched a mixed-use research project that not only included data to understand their current status but also identified their weaknesses and, as a result, designed a corrective proposal. The study combines a theoretical framework on digital tools, consumer behavior, and positioning strategies with a diagnosis applied to JUCY's own environment. Based on the results obtained, we outlined a strategy that addresses diferents aspects. Improving its position as a company and visibility in the national market; strengthening its ties with customers. This solution adapts to the current market reality and appeals to JUCY's sustainability in the future. |
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