Estudio de la percepción del grupo objetivo de la marca de agua splendor en los autoservicios de la zona norte de Guayaquil, para la mejora de su posicionamiento
The bottled water market in Ecuador has grown considerably due to the creation and marketing of different brands whose communication has focused on spreading its tangible and intangible benefits, to provide health and wellness potential consumers of the vital liquid. This research project has as its...
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2016
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| Online Zugang: | http://repositorio.ulvr.edu.ec/handle/44000/1031 |
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Tag hinzufügen | Zusammenfassung: | The bottled water market in Ecuador has grown considerably due to the creation and marketing of different brands whose communication has focused on spreading its tangible and intangible benefits, to provide health and wellness potential consumers of the vital liquid. This research project has as its main purpose, to study the perception of the objective of the watermark Splendor in supermarkets in the north of Guayaquil, to improve its positioning group…… |
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