¿Cabría un desmarketing a la concepción del marketing verde actual? Una crítica a la teoría y la práctica del marketing verde
This article examines the concept of Green Marketing by reviewing literature on its theory and practice. First, the text presents a direct reflection on the most relevant contributions and implications in relation to Green Marketing and its possible need to refocus. Then, a general identification of...
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| Format: | article |
| Jezik: | spa |
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2014
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| Online dostop: | http://repositorio.ulvr.edu.ec/handle/44000/3757 |
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