Marketing promocional para el incremento de las ventas en la Ferretería DISFER , ciudad de Guayaquil

The project of "Promotional Marketing for the increase in sales at the DISFER hardware store, in the city of Guayaquil", had the objective of Identifying the theoretical foundations in relation to promotional marketing and its relationship with the increase in sales; Determine the current situation of hardware store DISFER in front of its market; Establish promotional marketing strategies to increase sales of the DISFER Hardware Store. In the methodological framework, a mixed approach was carried out, with the technique of surveys and interviews, where three different questionnaires were carried out, addressed to the business owner, a marketing expert and consumers, those who were the focus of attention in the study. It is important to mention that to carry out the user surveys, the formula was applied taking into account the total size of the population, which gave a total of 381 people to survey. In the general result, it was possible to perceive that the business must apply promotional marketing strategies that include promotions, advertising and incorporate the creation of the fan page to interact digitally with users, maintaining consistency and thus those interested visit the hardware store. Through this action, the profitability of the business will be generated, since by receiving new customers, DISFER hardware will increase its sales and its customer base.

• Hovedforfatter: Chiluiza Jedermann, Ariana Belén (author)
• Andre forfattere: Ruiz Terán, Karina Alejandra (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2023
• Fag: Marketing; Medio social; Publicidad; Mercado
• Online adgang: http://repositorio.ulvr.edu.ec/handle/44000/6790