Neuroscience and neuromarketing in public procurement: beyond the «neocortex» and moving to the «limbic brain»
This paper tries to analyze the «ridiculousness» —or not—, or «softly» saying the relevance or not, that «neuroscience» has and within it «neuromarketing» in public procurement; that is, understand how the nervous system (which is made up of the brain, the spinal cord and networks of senso...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | article |
| 語言: | spa |
| 出版: |
2023
|
| 主題: | |
| 在線閱讀: | https://revistadigital.uce.edu.ec/index.php/CAP/article/view/4365 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
添加標簽