Neuroscience and neuromarketing in public procurement: beyond the «neocortex» and moving to the «limbic brain»
This paper tries to analyze the «ridiculousness» —or not—, or «softly» saying the relevance or not, that «neuroscience» has and within it «neuromarketing» in public procurement; that is, understand how the nervous system (which is made up of the brain, the spinal cord and networks of senso...
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| Format: | article |
| Idioma: | spa |
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2023
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| Accés en línia: | https://revistadigital.uce.edu.ec/index.php/CAP/article/view/4365 |
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