Neuroscience and neuromarketing in public procurement: beyond the «neocortex» and moving to the «limbic brain»

This paper tries to analyze the «ridiculousness» —or not—, or «softly» saying the relevance or not, that «neuroscience» has and within it «neuromarketing» in public procurement; that is, understand  how the nervous system (which is made up of the brain, the spinal cord and networks of senso...

• Autor principal: Baldeón Barriga, Inés María (author)
• Formato: article
• Idioma: spa
• Publicado em: 2023
• Assuntos: Neuromarketing; contratación pública; neurociencia; cerebro reptiliano; cerebro límbico; neocortex; public procurement; neuroscience; reptilian brain; limbic brain
• Acesso em linha: https://revistadigital.uce.edu.ec/index.php/CAP/article/view/4365