The market strategies of Esporte Interativo: regionalization and the foreign capital in Brazilian television

In this article, we are particularly interested in two movements of the Esporte Interativo in Brazilian pay TV: regionalization, from the transmission of the “Nordestão”; and the relationship with global groups, with particular reference to its acquisition by Turner. Both movements occurred in the s...

• Hovedforfatter: Gomes dos Santos, Anderson David (author)
• Andre forfattere: Siqueira Bolaño, César Ricardo (author)
• Format: article
• Sprog: spa
• Udgivet: 2016
• Fag: Political Economy of Communication; regionalization; Brazilian pay TV; Economía Política de la Comunicación; regionalización; TV de pago brasileña; Estudio de televisión; Economia Política da Comunicação; regionalização; TV paga brasileira
• Online adgang: https://revistachasqui.org/index.php/chasqui/article/view/2706