The market strategies of Esporte Interativo: regionalization and the foreign capital in Brazilian television
In this article, we are particularly interested in two movements of the Esporte Interativo in Brazilian pay TV: regionalization, from the transmission of the “Nordestão”; and the relationship with global groups, with particular reference to its acquisition by Turner. Both movements occurred in the s...
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| Format: | article |
| Language: | spa |
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2016
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| Online Access: | https://revistachasqui.org/index.php/chasqui/article/view/2706 |
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