The market strategies of Esporte Interativo: regionalization and the foreign capital in Brazilian television

In this article, we are particularly interested in two movements of the Esporte Interativo in Brazilian pay TV: regionalization, from the transmission of the “Nordestão”; and the relationship with global groups, with particular reference to its acquisition by Turner. Both movements occurred in the s...

Повний опис

Збережено в:
Бібліографічні деталі
Автор: Gomes dos Santos, Anderson David (author)
Інші автори: Siqueira Bolaño, César Ricardo (author)
Формат: article
Мова:spa
Опубліковано: 2016
Предмети:
Онлайн доступ:https://revistachasqui.org/index.php/chasqui/article/view/2706
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