Country Brand: a critical reading for Latin America inspired by the philosophy of Well Living
The article presents an analysis on the concept of Country Brand from a critical perspective, resorting to revision of a theoretical and documentary sort, aimed at establishing its key defining and distinctive elements backgrounded by its development and technical implementation, considering the spe...
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| フォーマット: | article |
| 言語: | spa |
| 出版事項: |
2017
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| 主題: | |
| オンライン･アクセス: | https://revistachasqui.org/index.php/chasqui/article/view/3072 |
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