Moral issues in advertising: a debate with Southern Brazilian youngsters
The aim is to present an analysis of ethical and moral issues that arose during discussions with young people about advertising messages, to which they had been exposed. Such discussions were focused on the theme “social interactions and technology use”. This is a qualitative study based both on lit...
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| Формат: | article |
| Язык: | spa |
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2017
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| Online-ссылка: | https://revistachasqui.org/index.php/chasqui/article/view/3011 |
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| author | Machado Toaldo, Mariângela |
| author2 | Ataide Malcher, Maria |
| author2_role | author |
| author_facet | Machado Toaldo, Mariângela Ataide Malcher, Maria |
| author_role | author |
| collection | Revista CHASQUI |
| dc.creator.none.fl_str_mv | Machado Toaldo, Mariângela Ataide Malcher, Maria |
| dc.date.none.fl_str_mv | 2017-04-29 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistachasqui.org/index.php/chasqui/article/view/3011 10.16921/chasqui.v0i134.3011 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | CIESPAL |
| dc.relation.none.fl_str_mv | https://revistachasqui.org/index.php/chasqui/article/view/3011/pdf |
| dc.rights.none.fl_str_mv | Derechos de autor 2017 Mariângela Machado Toaldo, Maria Ataide Malcher info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Chasqui. Revista Latinoamericana de Comunicación; Núm. 134 (2017): Publicidad y Buen Vivir; 201 - 219 Chasqui. Revista Latinoamericana de Comunicación; n. 134 (2017): Publicidad y Buen Vivir; 201 - 219 Chasqui. Revista Latinoamericana de Comunicación; N.º 134 (2017): Publicidad y Buen Vivir; 201 - 219 1390-924X 1390-1079 10.16921/chasqui.v0i134 reponame:Revista CHASQUI instname:Revista CHASQUI instacron:Revista CHASQUI |
| dc.subject.none.fl_str_mv | advertising ethics youth technology social relations publicidad ética jóvenes tecnología relaciones sociales publicidade ética jovens tecnologia relações sociais |
| dc.title.none.fl_str_mv | Moral issues in advertising: a debate with Southern Brazilian youngsters Publicidad y cuestiones morales: provocaciones con jóvenes en el sur de Brasil Publicidade e questões morais: provocações com jovens no sul do Brasil |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| description | The aim is to present an analysis of ethical and moral issues that arose during discussions with young people about advertising messages, to which they had been exposed. Such discussions were focused on the theme “social interactions and technology use”. This is a qualitative study based both on literature and documental research and on focus groups, using axiological analysis. The analysis revealed youngsters’ perception on what they consider as positive and negative aspects of message contents. They highlight the role played by advertising in the process of coexisting and they understand that advertising messages should aim to promote good relationships and welfare among individuals. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVCHASQUI_5b0200ca442bbd0cec2d7ed84174ed66 |
| identifier_str_mv | 10.16921/chasqui.v0i134.3011 |
| instacron_str | Revista CHASQUI |
| institution | Revista CHASQUI |
| instname_str | Revista CHASQUI |
| language | spa |
| network_acronym_str | REVCHASQUI |
| network_name_str | Revista CHASQUI |
| oai_identifier_str | oai:ojs.www.ciespal.org:article/3011 |
| publishDate | 2017 |
| publisher.none.fl_str_mv | CIESPAL |
| reponame_str | Revista CHASQUI |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Revista CHASQUI - Revista CHASQUI |
| repository_id_str | 0 |
| rights_invalid_str_mv | Derechos de autor 2017 Mariângela Machado Toaldo, Maria Ataide Malcher |
| spelling | Moral issues in advertising: a debate with Southern Brazilian youngstersPublicidad y cuestiones morales: provocaciones con jóvenes en el sur de BrasilPublicidade e questões morais: provocações com jovens no sul do BrasilMachado Toaldo, MariângelaAtaide Malcher, Mariaadvertisingethicsyouthtechnologysocial relationspublicidadéticajóvenestecnologíarelaciones socialespublicidadeéticajovenstecnologiarelações sociaisThe aim is to present an analysis of ethical and moral issues that arose during discussions with young people about advertising messages, to which they had been exposed. Such discussions were focused on the theme “social interactions and technology use”. This is a qualitative study based both on literature and documental research and on focus groups, using axiological analysis. The analysis revealed youngsters’ perception on what they consider as positive and negative aspects of message contents. They highlight the role played by advertising in the process of coexisting and they understand that advertising messages should aim to promote good relationships and welfare among individuals.Este documento tiene como objetivo proporcionar un análisis de los temas morales surgidos en las discusiones establecidas por los jóvenes sobre los mensajes publicitarios referidos al objeto "relaciones sociales y uso de la tecnología"". Se trata de un estudio cualitativo, basado en investigación documental y bibliográfica y discusiones en grupo, con análisis axiológico. Del análisis emerge la percepción de los jóvenes sobre lo que consideran aspectos positivos y negativos en el contenido del mensaje. Muestran el papel desempeñado por la publicidad en el proceso de cohabitación y entienden que sus mensajes deberían preocuparse por la promoción de las relaciones y el buen vivir entre los individuos."Este texto objetiva oferecer uma análise de questões morais surgidas nas discussões estabelecidas pelos jovens sobre mensagens publicitárias a eles expostas, referentes à temática “relações sociais e uso da tecnologia”. É um estudo qualitativo, baseado em pesquisas bibliográfica e documental e discussão em grupo, com análise axiológica. Da análise emerge a percepção dos jovens sobre o que consideram aspectos positivos e negativos nos conteúdos das mensagens. Eles evidenciam o papel desempenhado pela publicidade no processo de coabitação e compreendem que suas mensagens deveriam se preocupar com a promoção das relações e do bem viver entre os indivíduos.CIESPAL2017-04-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistachasqui.org/index.php/chasqui/article/view/301110.16921/chasqui.v0i134.3011Chasqui. Revista Latinoamericana de Comunicación; Núm. 134 (2017): Publicidad y Buen Vivir; 201 - 219Chasqui. Revista Latinoamericana de Comunicación; n. 134 (2017): Publicidad y Buen Vivir; 201 - 219Chasqui. Revista Latinoamericana de Comunicación; N.º 134 (2017): Publicidad y Buen Vivir; 201 - 2191390-924X1390-107910.16921/chasqui.v0i134reponame:Revista CHASQUIinstname:Revista CHASQUIinstacron:Revista CHASQUIspahttps://revistachasqui.org/index.php/chasqui/article/view/3011/pdfDerechos de autor 2017 Mariângela Machado Toaldo, Maria Ataide Malcherinfo:eu-repo/semantics/openAccess2017-10-20T21:44:47Zoai:ojs.www.ciespal.org:article/3011Portal de revistashttps://revistachasqui.org/Organismo científico-tecnológicohttps://revistachasqui.org/..Ecuador.1390-924X1390-1079opendoar:02017-10-20T21:44:47Revista CHASQUI - Revista CHASQUIfalse |
| spellingShingle | Moral issues in advertising: a debate with Southern Brazilian youngsters Machado Toaldo, Mariângela advertising ethics youth technology social relations publicidad ética jóvenes tecnología relaciones sociales publicidade ética jovens tecnologia relações sociais |
| status_str | publishedVersion |
| title | Moral issues in advertising: a debate with Southern Brazilian youngsters |
| title_full | Moral issues in advertising: a debate with Southern Brazilian youngsters |
| title_fullStr | Moral issues in advertising: a debate with Southern Brazilian youngsters |
| title_full_unstemmed | Moral issues in advertising: a debate with Southern Brazilian youngsters |
| title_short | Moral issues in advertising: a debate with Southern Brazilian youngsters |
| title_sort | Moral issues in advertising: a debate with Southern Brazilian youngsters |
| topic | advertising ethics youth technology social relations publicidad ética jóvenes tecnología relaciones sociales publicidade ética jovens tecnologia relações sociais |
| url | https://revistachasqui.org/index.php/chasqui/article/view/3011 |